KnickerPicker.com the worlds first online video dressing room was launched in November 2007 and within the first couple of months we’d had a whopping 1 million unique visitors. The site showcases lingerie on a model that represents the consumers closest body shape. We’ve been named as Marie Claire’s “favourite new website”, and as an ”internet superstar” by presenter Martin Sargent of Revision3.
Product display
Join the video dressing-room revolution and promote your brand on Knickerpicker.com. We offer an online shopping experience that is second-to-none.
Costs for advertising on KnickerPicker.com can vary by the level of activity, the number of items or page dominance. We also offer bespoke promotional activity. Depending on what your business objectives are KnickerPicker.com can be equally efficient at creating a rich interactive brand experience, as well as an effective sales driven retail opportunity.
To see your brand featured on KnickerPicker.com, please contact Dan on 01273 770 247 / dan@knickerpicker.com
Advertising
Please read below for information about advertising opportunities on KnickerPicker.com. For more details regarding advertising rates, campaign uploads, campaign delivery, and all other traffic queries please contact Rebecca on 01273 770 247 / rebecca@knickerpicker.com
Traffic
500,000 UV per month
Facts & Figures
Profile
• ABC1 females 25-45 years old with broadband access
• ABC1 males 25-45 years old with broadband access
• Average female visitor has a HH income of £40,000+ with a propensity to buy online
• Average male visitor has HH income of £30,000+
Basic Advertising Specs
Ad Type
Dimensions
Weights
Static home page Lg image
633 x 323 pixels
Up to 20k / 30k
Static home page Sm image
204 x 231 pixels
Up to 20k / 30k
Please always supply a static or animated gif back-up to any Flash file.
URL link - Please supply the click through/tracking URL when sending creatives.
Dynamic Advertising Specs
Ad Type
Dimensions
Weights
Home page video ad
305 x 208 pixels
3rd Party Vendor limitations apply
Dressing room - pre roll video ad
10 seconds
Formats Supported: .FLV
Any sound must be set to OFF as standard, and be user activated to turn on if required.
Video Ad Spec
Option (FLV)
Video length: 10 seconds
Dimensions: 514 x 411
Frame rate: 25 fps
Rate: Same as source or ½ of source (15 to 25 fps)
Video Data Rate: 600kbps
Audio Data Rate: 48kbps
Total Data Rate: 648kbps
Keyframe: every 30 or 60 frames (2 seconds)
File format required: FLV, Flash 7
It is recommended to de-interlace
Video Ad is clickable, please supply a click-thru URL
Video should not include a leader
Dynamic Advertising
All creative will be tested and checked for compatibility prior to site approval and go live.
Creative deadlines
For Gifs or 3rd party served creative please allow up to 3 working days prior to campaign start date. For Rich Media creative please allow up to 5 working days prior to campaign start date.
Contact
For more details regarding advertising rates, campaign uploads, campaign delivery, and all other traffic queries please contact Rebecca on 01273 770 247 / rebecca@knickerpicker.com
